December 18, 2017

Part III - AR Exposed

In the previous article in this series I highlighted the five must haves for effective 360o Video elements that every marketer needs to consider when thinking about the execution and user experience. Here are Five Simple 360o Rules:

1. Focus on shor...

December 13, 2017

Part II:  360o Videos Skewered

In our last post, the first of this series, I addressed the overarching challenges and opportunities within the VR and AR space with attention given to the need for a content forward strategy.  Now I will talk more about content relative t...

December 9, 2017

It’s been 24 months since the business community really started paying attention to the great new hope that was 360o, VR and AR. As we have watched these experiences developed and brought to market, our hopes have slowly waned. 360o, VR and AR experiences to date, all...

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